Canada, being the ethnic mixing bowl that it is, political correctness is a must. Even private conversations have landed people in the court room!
A little more back to subject, I wonder if the other trades are lowering their rates in these economic times. Plumbers and electricians are considered "REAL" trades here. They have a regimented scheme of education and apprenticeship. This seems to allow these trades to charge fairly expensive rates with not much overhead in equipment. The other consideration is the risk associated with doing their job. Plumbers are somewhat similar, but tend to have more inventory and a slight bit more risk to perform their job.
Comparing these two trades to arboriculture isn't such a large stretch. The difference being that arboriculture is a multi-faceted occupation. A person with a truck, saddle and something to cut with, can eek out a living, while there are operations that have millions invested in equipment. While owning ALL the equipment doesn't insure that it will be used properly, OR that the people running the equipment are taught to use it on the primary element of their work, TREES.
At this time, anyone who wants to work on a tree CAN. The majority of jobs in tree care require NO formal training, rather, Certifications are taken on a voluntary basis.
In Saskatchewan, the MORE highly educated professions like dentistry and medicine, have rate schedules that set a maximum price that can be charged. As we have Medicare, we don't see what this does to prices. In dentistry, it (in the government's opinion) makes having your teeth looked after, affordable to everyone.
It is important to remember when comparing different occupations, to compare apples to apples. IMO, the work, except for storm work, is an elective expenditure. When times are tough, prospective clients will prioritize the work on their property, to the dollars they have available. Much like we would do with our equipment and labor. We decide if we could do without a piece of equipment or an employee.
I am fortunate to have all my equipment paid for. It is NOT new, but is well maintained, and will keep us working until retirement. Tree companies that are owned by younger people will have an eye to the future. They will have to finance new expendature to keep up with eqipment upgrades and efficiency, as well as safety regulations.
IMO, each company owner is unique. They have different goals, equity in their operations, and client bases. I believe we have to take a REAL honest look into the mirror and determine what we have to generate for revenue to keep us going forward. This will tell us what jobs we should work on and which ones we should walk away from.
This whole topic is MAJOR in complexity, if I have overooked anything, sorry!