- Location
- Bay Area, California
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I know this one guy who does a few cash jobs now and then to help out in these bad times.
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I know I'm loosing a lot of jobs to guys like that...
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Not to this guy. He is only doing it with longtime, close established clients. The type of clients whom are very loyal, and would not even THINK of using another arborist. He never sells work using this method, but if a longtime client offers cash for discount, he will bend.
I bet your loosing jobs to the guy with the pick up and chainsaw who has no credentials. In that case, you do not want the jobs he is landing. The homeowner is going for price alone, not quality.
I am pretty convinced most homeowners do not understand proper, correct tree work. If you take the time to educate each and every prospect, I bet your chances of weeding out the hack grows better. Most people only seem to recognize a fine cleanup job. That's OK though, I always tell people that you should not really even be able to tell the tree was pruned all that much.. usually a sign of very good work.
[ QUOTE ]
I know this one guy who does a few cash jobs now and then to help out in these bad times.
[/ QUOTE ]
I know I'm loosing a lot of jobs to guys like that...
[/ QUOTE ]
Not to this guy. He is only doing it with longtime, close established clients. The type of clients whom are very loyal, and would not even THINK of using another arborist. He never sells work using this method, but if a longtime client offers cash for discount, he will bend.
I bet your loosing jobs to the guy with the pick up and chainsaw who has no credentials. In that case, you do not want the jobs he is landing. The homeowner is going for price alone, not quality.
I am pretty convinced most homeowners do not understand proper, correct tree work. If you take the time to educate each and every prospect, I bet your chances of weeding out the hack grows better. Most people only seem to recognize a fine cleanup job. That's OK though, I always tell people that you should not really even be able to tell the tree was pruned all that much.. usually a sign of very good work.