That is very hard to do, when there is nothing we can really advertise that stands out. Sure, we can announce that we are insured, qualified, and experienced, but that's what all of the local hacks advertise. Half the companies around that claim to have certified arborists on staff don't, so that doesn't help either. And the general public doesn't realize that a topped tree right in an advertisement is a bad thing, around here topping is still very common so people get excited and hire the companies that do it because their work "looks good"!