@texasmossball Her name is Alisha Amundson. She is an accomplished climber (obviously) who has won the Florida TCC, and has been to the ITCC.
From the ITCC competitor bios:
ALISHA AMUNDSON #31 • Florida Chapter (United States) Appearing in her first ITCC is Alisha Amundson from Oviedo, Florida. She has worked in arboriculture for 11 years as a grounds worker and climber, but now owns her own company, Tree Girl Designs. Alisha has a two-year-old named Sawyer, and she enjoys outdoor activities like fishing, mountain biking, airboating, riding motorcycles and of course landscape design. She also spends time riding motorcycles and doing wood carving.
EDIT: I will add that a few years back my oldest daughter was working for a local park conservancy and was showing an interest in learning how to climb. Alisha was one of the climbers we ran across online when trying to find some lady arborists for her to follow.
Here is the extended commercial on Youtube