Building an empire

Actually, Tennarbor, Hubspot is the mind behind the Marketing Grader and they give you free advice on what you can do to boost your score. Not into the hard sell at all. They give away a lot of free advice to help us smaller businesses.

@Erlend - jeg snakker litt norsk...og jeg besokte Morgedal i Mai 1991. Det var vakkert! Ha det bra!
 
Hi Ryan,

Yes, you can actually go to the home page for Marketing Grader (https://marketing.grader.com/) and scroll down the page below the boxes where you run the test. They have individual sections on what they analyze: blogging, SEO, Social Media, Mobile, and Lead Generation. There is a brief description of what they have learned in studying marketing on the web and you can then download a suggested FREE report from Hubspot on that goes into more detail about what they suggest are good tools and strategies.

A big takeaway is that static sites that never change will do really badly (30 and below) and Flash sites barely register a pulse. My message for small businesses is to be careful about placing too much on how cool the site looks. It may not be worth the price you pay.

I have been thinking that if I can pull it together myself, I might be doing a small ebook as a giveaway that puts all some of the essentials together.

Hope all's going well out in Colorado for you!

Carol
 
Carol- I think I speak for a lot of us when I say how much your advice is appreciated! That ebook would be awesome!

I am wanting to "mobile optimize" my site and do a spring revision so just trying to get an idea of the ROI for any upgrades...
 
Thank you Ryan!

I will tell you the word to listen for in a website upgrade and speaking with prospective web persons to work with you is "responsive". This word associated with web site publishing indicates that the layout will automatically detect different browsers and devices (iPhone, laptop, tablet reader) and optimize the display for them.

Not all themes or layouts are perfect at doing this so expect a demo that shows exactly how it looks on an iPhone or Android phone.

For one thing, make sure your phone number appears prominently in that display so someone can automatically call you once they have your site up on their smartphone and are ready to connect. Sometimes, display headers and banners are suppressed in the mobile display so you need to heed that. You've got that currently with the Adobe based design.

The down side is your site is in puny print and makes navigation a bear if anyone wants to check you out in greater depth. A real bear if they want to fill out the forms you've got.

I think you should look at a couple of things: how easy is it to update your site, how easy is it to add new pages, how easy, are you integrating any social media with your site (make it easy for someone to share the information on your site is important), are you getting people to fill out forms you want them to fill, and a number of other things. I have a questionnaire on my website that you don't necessarily need to fill out but you might want to look at it to think over what is important about what the site should do for your business: http://www.yourvirtualsherpa.com/wordpress-websites/wordpress-questionnaire/

<font color="green">Please don't fill it out online unless you want me to work on a quote! </font>


By the way, you're getting top ranking for "tree services near evergreen colorado" and I have no doubt having gotten people to write reviews about your service is pivotal to that, along with doing Google Places. You have embraced The Google nicely.
laugh.gif


Carol
 
treescaler said:
My company, Andersen Tree Specialists, just expanded from Nashville to Chattanooga. I have been appointed owner/partner of this new division. Although I have many contacts here, it is still tricky getting our name out there.

What are some suggestions that you buzzers could give that will help promote my company to the right clientele?

Currently we have volunteered at the local Arboretum. We are also preparing to join a BNI. I have built a website http://treescaler9.wix.com/andersentreechatty and a facebook page as well https://www.facebook.com/andersentreechattanooga but those only go so far. Go check them out and give us a "like."

Any suggestions on how to recognized in a search engine?

So I guess I'm really just looking for all the suggestions I can get. Listening intently...

Andersen Tree Specialists Chattanooga
Click to expand...
Better than any advertising is happy clients ,don't bullshit them ,don't bill for the crews mistakes, don't brake shit.
Identify your customer. You other guys know what I mean, don't fertilize the doomed tree unless they say by any means.
,
 
By the way our company does better with six men than I've heard a 20 man company do south of us
NO advertising word of mouth only .it a time thingtime thing
 
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