I had a customer say to me you so "I guess your going rate is a thousand dollars an hour." It was a nice size oak over a house for $3K. I was the lowest by a couple hundred, not like I ripped here, but simply had the equipment to be efficent. I stumbled a little on my words, I was caught off guard. Look at all this equipment here.
Sometimes I wonder if I'm to big for my own self. I heard from another tree guy I sub for, he was working a job three doors down from my house. I didn't even get the call. He ask the Homeowner why he didn't call us and he told me "look at the guy, he has over a million dollars of equipment rolling out of there, he can't be cheap." I also had a neighbor down the road say to one of my crew while working there house, that they were suprised I could be so competeive with all the equipment, thought he would be much higher. So it does seem to hurt me the people that see me everyday.
But by far I seem to get 100:1 comments on how amazed they were with us watching when we are at work. Hopefully those people words will speak more than what people see.