Danielson,
I meant a person doesn't own up to doing something right. That stand up and say so, whereas a person owns up to doing something wrong. I was typing and dashing out the door.
Ya, a few skeletons. Enough to survive the lean times. Some justification from big business breaks, corporate bail outs, lack of enforcement of whole businesses making it harder on me.
I don't compete well with removal only/ spike prune companies on easier, accessible jobs.
I have a lot more chance with the people that are concerned about quality, dependability, reliability than people with only the lowest price in mind. Some of those jobs I don't even bother bidding when I can screen them out on the phone.
If it is a technical job that a bucket truck can't reach without heavy impact, I'm a step ahead. If any pruning/ preservation/ diagnosis work is involved, I'm a step ahead. When its rigging jobs over valuable house/ landscape/ etc, I'm a step ahead.
If I'm looking at a removal bid, I'll look for buried trees, stem girdling roots, hangers, conks, etc. Its a good way into people's mind that all tree services are not the same. The down side is that I am often at a bid for an hour, on my dime, if they didn't come into it asking for what qualifies as a consultation.
I do a lot of customer education. I have been meaning to put together a bid/ consult binder that shows myself and crew using spurless techniques contrasted to spike damage,
rigging techniques over houses and delicate gardens, testimonials, arboricultural concepts like taking care of root zones, pre-construction preservation, proper/ improper pruning, diseases, outcomes of topping and other abuses, etc, etc.
People could put in accident statistics, WC rates and point to the reason for said rates, articles about homeowners losing the house over a lawsuit from "hiring" an illegal operation, or more the point "employing" a bunch of guys to work for the homeowner, as that is what it sounds like is the case when people "hire" the illegal companies/ people doing sidework without insurance. Not scare tactics, but the reality of the situation, same as pointing out if they have a horribly dangerous tree over the swing set.
I'm sure that I'd have a lot harder time working in the south. Tougher crowd, and maybe the economy has been hit worse, don't know. My area has more people caring about their trees, and less get 'er done than some areas.