Hey Guys,
Yes, it’s true, SHERRILLtree has acquired TreeStuff.com. Luke, Erin and the rest of the team have done an awesome job over the past 10 years bringing the company to where it is today, and this big change means that they can spend more time together as a family.
To clear a few things up on our end, the SHERRILLtree.com and TreeStuff.com web stores will operate completely independently and Luke will stay on to help us through the transition period. He'll be a shareholder, a consultant, and a critic for years to come, and I'm sure he will share more with you in this forum.
We’re not going to mess with something that’s working and we have no intentions of changing the TreeStuff.com culture, service, vibe or attitude that makes it great. Key employees will remain at the helm and will be responsible for keeping us on track. Someday we'll integrate the systems and leverage the distribution advantages of the two warehouses, but the web stores will be business as usual with varying assortments, prices, and strategies on an ongoing basis.
Look for more updates here over the coming weeks. Have a great 4th of July weekend.
Tripp Wyckoff
CEO - Sherrill, Inc.