I have way too much to say here. Great thread. Spiels. I like that.
The customer gives their demands in order to achieve their objective. Then we often jump on it too quickly. Often, I prep for this spiel and when they call for removal I quickly ask why. But with a nice tone, knowing they have a good reason right beside their misunderstanding. Then when they say why, I say, "yes I understand, maybe the tree should be removed but maybe pruning can change the tree more than you think, in order to suit your needs."
You've said you understand yet you also planted a seed. This at least gets them to consider other options. Even if the request is to remove a limb and not a tree I often plant the seed: "yes the limb might need removal but it might be better for long term safety and tree health to reduce it". Then when you get there you can say "wow this is a beautiful silver maple, a ten out of ten [emoji6]. A lovely multi stemmer. A great species for shading the house and yard". And to address concerns, "you were right, we definitely need roof clearance and reduction is best to avoid large INJURIES, as cuts are injuries". And to turn what they said around. "You're right again, your roof is a target, sun damage is worse on this south side, see your neighbours are curled. The shade HELPS the roof as long as it's clear for air movement and no rubbing". "We should reduce these lower horizontal limbs for clearance and risk, but see those tall 45 degree limbs, they are a main concern here. As well as those tall uprights, the ones that failed in Toronto last winter. Those 45 degree limbs are reaching to the top corner of a square shaped top. Long and leaning. It's not easy, but if we reduce those, we can reduce risk and slowly make the tree a more natural, stronger, TRIANGULAR shape."
This is the part that is often missing. The upper canopy work. I've sold it under par and at par. But I've sold it a lot. We could argue about climbing and buckets all day. I have no opinion, having no bucket experience. but I think both ways can be, and are done well and poorly. The bucket gets a bad name, but the chainsaw deserves that bad name in pruning more often. I also think a guy in the bucket would maybe do better with climbing experience under his belt. And either way a pole pruner or manual pole saw is a necessity 90% of the time.
We can get to these reduction cuts efficiently. Especially if we worry less about the perfection of the smaller cuts. 2" cuts are near perfect. 1" cuts are mostly good. 1/2" cuts are sometimes not as good. Not that any cuts are horrible, but sometimes we can leave a small piece on past a node. It's better than rubbing on the branch to be retained. The point is that we can't spend all day making each cut perfectly. AND WE CANT MOVE CUTS FURTHER IN TO MAKE IT EASIER EITHER. We can't make less cuts and still be thorough enough. We can't come every year, so we need to be thorough and well weighted with reduction applications.
Selling reduction is definitely not easy and I really worry that it's not sold enough. It's one thing to miss a risk tree completely, but to remove a tree that needed only minor reduction or partial reduction is a problem. The problem is not that it's removed. It's that it's removed without at least STRONGLY recommending reduction and INFORMING about reduction. We all know where we've done this. Like filling our gas tanks, do we become comfortably numb? But I think we've all questioned, 'maybe I could have sold them on reduction?'
The reality is, we can only sell it to those who can afford it. And then we can only sell it if we make the client understand. The most obvious and inexpensive way to manage trees is to simply let them grow and fail and clean up after. It's not horrible. Slightly higher risks, but usually a wild garden, full of shade.
I often show up, listen to the concerns then redirect to bigger concerns and end up landing a job the client didn't even consider previously. What would have happened if 'the customers always right,' guy showed up. Consulting at its best. Most of us do this. The other guy makes 14" stem cuts and calls it trimming cause the client asked, can you trim this limb off?
The obvious way to sell reduction is as a cheaper option to removal. Whether it's for a perceived risk or nuisance reason, removal is usually not justified. Of course I still do a lot of removals but I also revert to reduction a lot. Use all the ammo, shade, privacy, wind blocking. Look at the site. A good one is, "so you'd rather look at a brick wall?" Or "you'd rather let the west wind through to your patio?"
Not rarely but not frequently, we meet a tree that we know desperately 'needs' reduction, or even retrenchment. A tree like this which is close to a house will likely save the owner money if it's reduced. Two higher costs of not maintaining your trees WILL show up otherwise. 1. Failure causing damage due to unreduced vulnerabilities. 2. Failure leading to complete removal of a beneficial tree, due to new risk or perceived risk.
So this 'reduce it or pay later' is often an easy sell. Especially with a tree over a house. But please don't sell reduction on a white oak because it's close to the house. Red oak maybe rarely, silver maple almost always. Weeping willow, even more almost always.
Here's where things get interesting. Soft hardwoods in civilized spaces. And we can dream about better species all day and planting them will help. But right now we are covered in softwoods. Exotic, non-native, invasive, European. I don't give a shit. I'm European. So are you. We're successful, we can't help it. We are a vigorous, invasive, waspy, European pain in the ass. Norways and buckthorn too. Norways aren't horrible. Phasing them out completely is optimistic and near impossible. Reducing their numbers is reasonable and somewhat likely. Manitoba Maples are heritage trees in Manitoba. And likely native to parts of Ontario.
Silvers are native and should STAY on the planting list as they have proven to be valuable, not just breakable. We can fix 'breakable'.
Options for the amount of work applied to a tree can be given. I often go for one number for complete reduction, unless I sense a partial option is necessary or more affordable. Don't try to fit a complete reduction into an affordable price. Try to fit an appropriate price to an appropriate application. In silver maples a complete application is often the supreme option. But temporary supports or temporary low risk can facilitate complete reduction over many years, dividing the cost for the client. I'm lucky to have a lot of clients with a lot of money as well. I doubt it's like this everywhere.
A great option is reduction over time while accepting a short term low risk for the unreduced portion. The priorities can be dealt with first but for some trees the whole thing is a priority.
I would go so far to say that all the soft hardwoods in range of a target are a priority. Not that they all will get reduced. But those that do will avoid failure and live longer. Silvers in Toronto are removed due to risks and perceived risks around old failure points. Or due to decline after dealing with multiple old failures. Old age for silvers is not definable. But it is extendable. Brush your teeth and stay light, you live longer. Control the extension of a silver, and it lives longer, it's that simple. influencing the leading edge is not new but it is the future for main stream tree care. It is not about tree maintenance either as much as it is about producing tree quality. Canopy quality via canopy control. We aren't limiting canopy size, we're limiting canopy vulnerability. And when we do this carefully, we improve quality, benefits, and longevity. Growing fast is good. When we direct and control this consistently and not instantly, we improve structure for the long term. By growing the urban canopy slower, we can actually grow it bigger. Unless there is a set amount of soil. Then I think we do need to limit canopy, not just control it. This is a huge issue. Expecting something out of nothing. Better off pollarding or bonsai pruning to suit soil volume. Otherwise the tree will stunt itself and stress. Again, the cost of not maintaining trees.
I've made $10 an hour reducing and I've made $160 an hour reducing. Sometimes I underestimate. But it has been an investment in my reputation. And if we all do this it will be an investment
You need to estimate time and add 25%. Then you need to make sure the client knows what they are getting, exactly. In my opinion a soft hardwood rarely does its best with anything less than a complete reduction. But it can do almost it's best with only 30 % of the possible application, applied to the priorities. But remember, uprights and stems reaching to the top upper outer part of the crown are often the priority, and low horizontals are often perceived as a priority. Sometimes they are, sometimes they are not.
Luckily, most people already appreciate trees. Most people understand the concept of reduction and structural improvement.
Good night it's 1 am. But I want to share some reduction prices later. The willow on the reduction thread I've done three times. Each time around $800. Low but not for my overhead. And extremely rewarding. The ginko I think was $900. Now I think it was worth $2000 but hey, I still made around $500 that day.
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