LinkedIn: How do you use it and why?

rfwoodvt

New member
Just bumping this conversation back up.

Just wondering if it is time to jump into Linked in. Anyone else using it and if so, is it worthwhile for your tree business?

What are some of the ways it has surprised you in its benefits?

Thanks!
 
The biggest reason I see a lot of companies using it are to network with other businesses. There are lots of groups that people can join and get advice from, but treebuzz is already a great place so it might not really be needed.

I'm not sure if I see many companies using it for marketing unless you are looking for other businesses to try and get work from.

I'm curious though how others have been using it.

-Landen
 
LinkedIn has become most notable as a talent pool resource and used a lot by corporate recruiters. I use it like an online rolodex of different experts that I might want to go to and also to learn more about someone I've met through networking. Like any social media outlet, it is only as good as how actively people engage through it. I don't really follow a lot of groups on it, myself. I put a bit more into Google+ and Google Places for Business when I have the time. If you put your company into the system as well, be aware that the job posting option is big bucks (there is a workaround) and probably not in most people's budget to use for recruiting new team members.

Like Sam says, it is another way of giving the search engines a way to verify that you must be "da Man" (or "da Woman") in your field. If you're going to do it, do it with real gusto and put a lot of content in your profile about your business, its size, your specialty if you have one, and have someone proofread it for spelling and grammar. Don't be shy about any community things you do for Arbor Day, other projects like helping with parks and playgrounds. It is really your online resume.
 

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