[ QUOTE ]
Now stirring up the hornets nest was not the main intention, it just happens every time I suggest ISA certified arborist is a minimal qualification. It happens on web boards, at ISA meetings and in individual conversation.
[/ QUOTE ]
Then i guess you need to take a hard look at the way in which you state your case. If you keep getting the same response then maybe it's your approach. You start by insulting a group of people who have worked hard to get to where they are and continue to improve themselves through education of a variety of types. Clarify your main point without the insulting tone or inference.
[ QUOTE ]
This thread started by asking
"For anyone who has taken and passed the isa certification,how much of an effect has it had on your buisness as far as selling work.and how have you incorporated it into your sales"
The answer should be ISA certification along with Liability Insurance and Workers Insurance is the starting point any company should have. We then use our specializied knowledge, training, education etc. to do the best job possible (that others cannot do).
[/ QUOTE ]
The answer you posit doesn't answer the question but goes tangently along another line. The question posed only asks about ISA certification and it's effect on selling work. It may be that the author has liability and workers' insurance along with specialized knowledge, training, education, etc., and is looking for a competitive edge. Now mind you had you answered it like this yourself then you may have got a much more positive reception and opened the dialogue you hoped for.
[ QUOTE ]
specialized trainingmay be be Arbormaster classes, reading, full term insect/disease courses etc.
[/ QUOTE ]
Which if you asked you may find that many here have taken such courses to go beyond there basic certification and if only to fulfill the requirement to maintain the certification under the certification rules.
[ QUOTE ]
I find it incredible that ISA certification is preached as what you need in an arborist/tree service when we should be preaching alot more. Doctors are an obvious case, people have learned you have generallists and specialists. Very seldom that I have seen does a specialist get referred in the tree world. It seems very much that ISA certification encourages people to act as consultants giving oponion beyond their scope of knowledge..
[/ QUOTE ]
Actually it is the entry level. Every 3 years one must obtained a minimum of a certain number of CEUs. Like doctors though one can stay at this generalist level. I have worked with specialists who because of their ongoing learning have moved well beyond the ISA certification level. There's just not a whack of letters to place after their name to show this and they don't work in the mainstream of arboriculture but in direct connection with those that would use their services. No referral is necessary.
[ QUOTE ]
As for making improvements, how about a harder, longer test. How about not having the bulk of the exam correspond to the study guide. How about making CEUs, particularly some that can be had in Arborist News, harder. How about making many CEUs about learning and involvement. A harder task is to determine comprehension, not the ability to write a multiple choice test. This is where colleges/universities and ASCA come in. I am sure in Britian at least there are multiple year courses, but I really only know about North America.
[/ QUOTE ]
CEUs in every industry can be obtained relatively easily. I've been involved with many different professions and have seen how these same professionals chase CEUs for the sole purpose of maintaining their certs vs. actually acquiring knowledge. They are content with the level of business they are involved with.
Take a look at the ISA site regarding CEUs,
http://www.isa-arbor.com/certification/ceus.aspx. I think that it does encourage the type of learning you are talking about.
Look at this in the same way as engineering. Take electrical engineering and you see that it really begins with the basic electrician (apprenticeship) and rises thru the electrical engineering technician (2 yr college), technologist (3-4 yr college) to the engineer (4 yr university +). Depending on the individual they can chose the level which is best suited to them. This is no different then our industry. I get the feeling you only see or are exposed to the most obvious portion of the field, tree services.
[ QUOTE ]
The other point is to have the bulk of the 18,500 credential holders improve themselves through a wide range of activities. Standing pat is not the way to go.
[/ QUOTE ]
ISA does through the levels of certification with the "Board certified master arborist" being the top and CEU requirements every 3 yrs.
[ QUOTE ]
Of course the other thing of importance is to bring the yahoos and weekend warrior tree services to account for their work. This is partly an ISA mandate but really something for things such as Labour Boards etc. to work on. We can also encourage our competitors to do better.
[/ QUOTE ]
Again there are yahoos and weekend warriors in every trade because of economic demand for cheap services. ISA is mandated but as yet doesn't have the legal ability to stop them from plying their trade. All they can do is provide a program that helps differentiate and encourages professional development. Calling for the labour board to police our industry? Hmmmmm, I do believe you looked down on that in an earlier post. However, that is the only way it can be done. But, like littering and illegal dumping not an easy or cheap task. The ISA is the means to encourage the betterment of our competitors. Like any professional association it works within the realities of the market to achieve it's mission; "Through research, technology, and education promote the professional practice of arboriculture and foster a greater public awareness of the benefits of trees."
The green industry is a fast growing and relatively young industry of which we are a specialized part of. We are a fledgling industry that the consuming public is only really becoming more aware of. It will take time as it did in the medical field for people to realize that they need a specialist beyond the basic arborist and we can actually make money by referring them to such a specialist.
Hey, Mrtree there ya go, you could become an arboricultural consultant who charges for doing the initial assessment of a client's needs then refers them to a specialist who will then deal with them at the level only within the realm of their expertise. "Yes, Mrs. Treeowner you have wind damage, I'll refer you to a tree pruning specialist."