marlinspiker
Participating member
- Location
- Pennsyltucky
A friend who is in the business world suggested this for my internet marketing. Anybody familiar with Hubspot? http://www.hubspot.com
Hubspot?
- Thread starter marlinspiker
- Start date
- Location
- Portland, Or
No but if you don't mind sharing any info you learn it would certainly help educate me 
DruidCarol
Participating member
- Location
- Rhode Island
Hi Mike and all,
Hubspot is a software company that was started by two MIT whizzes who found that there were a lot things about marketing that could be scientifically analyzed. They were the ones to coin the phrase, in-bound marketing. Your presence on the web by being authoritative, providing good information that helps people make sales decisions, and other activities bring people to you to buy instead of your going out, beating the bushes or cold calling and placing static ads in phone books and newspapers which are often poor return. You extend your word of mouth referrals with a web presence that makes potential customers feel good about you.
The short upshot is that their software is wicked expensive and is out of reach for most small businesses. (See: http://www.hubspot.com/pricing#?currency=USD) It is a suite of software that tracks traffic to your website and monitors precisely when something you do generates a lot of sales and when it falls over like the proverbial lead balloon. I know from people in the web industry that it is extremely good and a solid tool if you can afford the price tag.
The long view is that you can sign up to get a tonnage of free tools and tips from Hubspot to use, for example they have a little app called Signals that I use for free. It attaches a bit of code to my outgoing emails and notifies me that someone has opened it (and that they keep opening it, which is a sign that you've probably got their attention and increases the odds that you will hear back from them). It is more informative than "read receipts" which depend on the recipient actually clicking to say they've read your email. The free version allows for 200 emails a month (I think the more than 200/month version is like $10 a month). You can check it out here: http://www.getsignals.com/.
Beyond this, they also have a ton of free eBooks on what makes for a good newsletter, what makes for a good "call to action" on your website, and even I found a free webinar that was pretty informative on what words you use on your website is more likely to get someone to "buy" (for example, they found that a menu tab that says "Request" will help with a conversion to a sale than if it says "Contact"--people seeing "Request" who then click on it are less likely to be time wasters than people who are willing to send you stuff via "Contact".)
I've been to Hubspot's headquarters and got a personal free insight into how they operate. Part of the price is you get a Hubspot specialist who really supports you. But they also believe that it is important that they give a lot away for free so I would sign up for free alerts on new ebooks, templates, and things like that if you are really keen on using the web as your second biggest marketing tool (the first marketing tool should be your customer relationship style and work quality and good reputation!)
Thus ends DruidCarol's lesson of the day!
Hubspot is a software company that was started by two MIT whizzes who found that there were a lot things about marketing that could be scientifically analyzed. They were the ones to coin the phrase, in-bound marketing. Your presence on the web by being authoritative, providing good information that helps people make sales decisions, and other activities bring people to you to buy instead of your going out, beating the bushes or cold calling and placing static ads in phone books and newspapers which are often poor return. You extend your word of mouth referrals with a web presence that makes potential customers feel good about you.
The short upshot is that their software is wicked expensive and is out of reach for most small businesses. (See: http://www.hubspot.com/pricing#?currency=USD) It is a suite of software that tracks traffic to your website and monitors precisely when something you do generates a lot of sales and when it falls over like the proverbial lead balloon. I know from people in the web industry that it is extremely good and a solid tool if you can afford the price tag.
The long view is that you can sign up to get a tonnage of free tools and tips from Hubspot to use, for example they have a little app called Signals that I use for free. It attaches a bit of code to my outgoing emails and notifies me that someone has opened it (and that they keep opening it, which is a sign that you've probably got their attention and increases the odds that you will hear back from them). It is more informative than "read receipts" which depend on the recipient actually clicking to say they've read your email. The free version allows for 200 emails a month (I think the more than 200/month version is like $10 a month). You can check it out here: http://www.getsignals.com/.
Beyond this, they also have a ton of free eBooks on what makes for a good newsletter, what makes for a good "call to action" on your website, and even I found a free webinar that was pretty informative on what words you use on your website is more likely to get someone to "buy" (for example, they found that a menu tab that says "Request" will help with a conversion to a sale than if it says "Contact"--people seeing "Request" who then click on it are less likely to be time wasters than people who are willing to send you stuff via "Contact".)
I've been to Hubspot's headquarters and got a personal free insight into how they operate. Part of the price is you get a Hubspot specialist who really supports you. But they also believe that it is important that they give a lot away for free so I would sign up for free alerts on new ebooks, templates, and things like that if you are really keen on using the web as your second biggest marketing tool (the first marketing tool should be your customer relationship style and work quality and good reputation!)
Thus ends DruidCarol's lesson of the day!
matdand
Participating member
- Location
- Montreal, Qc
Just installed Get Signals. Looks cool, thanks!!!
DruidCarol
Participating member
- Location
- Rhode Island
I love it! I monitor a Gmail account for a client who receives requests through her website and I use Signals with that account to tell if someone is showing a lot of interest in the reply I send out on her behalf.
tomthetreeman
Participating member
- Location
- Rhode Island
Great info, thanks Carol!
PS - I had a good meeting with my friend that I mentioned to you the other day, and he has a lot of the same advice and mantras as you do. Must be a good IT guy LOL. Thanks again,
-Tom
PS - I had a good meeting with my friend that I mentioned to you the other day, and he has a lot of the same advice and mantras as you do. Must be a good IT guy LOL. Thanks again,
-Tom
DruidCarol
Participating member
- Location
- Rhode Island
Great minds think alike, Tom!
I also love Yogi Berra quotes. I think his greatest wisdom came in the statement, "Some people, if they don't already know, you can't tell 'em".
By the way, I would like to get some biz cards from you for the next time someone asks me for recommendations for an arborist in our area.
I also love Yogi Berra quotes. I think his greatest wisdom came in the statement, "Some people, if they don't already know, you can't tell 'em".
By the way, I would like to get some biz cards from you for the next time someone asks me for recommendations for an arborist in our area.
tomthetreeman
Participating member
- Location
- Rhode Island
Sure. I'll be passing through Saturday AM, maybe we can grab another coffee. Also look for 1/2 page article in 'The Bay' coming soon as well as eight 10 second bits on RINPR each week!
"…Yankee Stadium… No one ever goes there anymore, it's too crowded!"
Hahahahahaha!
-Tom
"…Yankee Stadium… No one ever goes there anymore, it's too crowded!"
Hahahahahaha!
-Tom
DruidCarol
Participating member
- Location
- Rhode Island
I have to be in Somerset to meet a new client Saturday morning so I have to pass on coffee this time.
My second favorite Yogi-ism is when a waitress asked him if he wanted his pizza cut into 4 or 8 pieces, he said "Better make it 4, I don't think I can eat 8."
Remember next time you're in a pizza joint!
My second favorite Yogi-ism is when a waitress asked him if he wanted his pizza cut into 4 or 8 pieces, he said "Better make it 4, I don't think I can eat 8."
Remember next time you're in a pizza joint!
New threads New posts
-
test
-
-
-
Fruit tree holding on by a thread, client wants to get another year out of it. Thoughts?- Started by climbingmonkey24
- Replies: 30
-
-
-
