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Are you studying to become an ISA Certified Arborist? Why have you not become a certified arborist? How many crews do you have? If for some reason the 2 or 3 certified arborists leave your company to start their own.... Would you correct your ad? Do/Are these certified arborists at each tree job?
This is where the ethics come into play. A simple def of ethics is "a principle of right or good conduct". Does your ad say that the company employees certified arborists or does it imply that you are a certified arborist?
I guess it is part of how one feels about their own actions -- kindof a karma thing.
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UrbanLegand, no, I am not studing to become an ISA Certified Arborist. I run the buisness like a buisness, I hire people to make the company whole. We have 3 divisions of the company, tree care, lawn care and landscaping. We have 5 crews, 2 of which are tree crews.
Of course if the Arborists left the company and I didn't have any on staff, I would change the ad. That goes with out saying. To continue to advertise that we have an arborist on staff when we didn't, now that would be unethical.
Certain jobs that we are contracted to do require that the Arborist be on site, others do not. One of our Arborist is a working Arborist, in the field, the other does consultations and quotes.
As to whether or not our ad implies myself as the Arborist, I don't think so. I will be the first to tell anyone that calls or I come in contact with that I am NOT an Arborist, but we have 2 on staff that could answer their questions.
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kudos -- If you keep the certified arborist on staff and allow them to make the "tree" calls, and are willing to remove the ad if for some unknown reason they decide to leave the company. I see nothing unethical. But as mentioned in all the proceeding posts there are many types of certifications for one's business -- Question, do you assist your climbers/employees to become CTW, or pesticide applicators, or any other certification that will help them and your company? If so, I hope that your company keeps on growing. Right tree for the right location. That could be interpolated about our companies and employees.