Treehumper, you keep driving them home. The cream rises to the top, but so do the turds. I know a minimum of 2 CA's who can barely wipe themselves. It is a frustrating point, but I choose to seperate myself by bettering myself. Credentials aren't everything, but they can show dedication to your career and that you take pride in yourself and your profession. ISA printed an article a few years back showing a series of graphs, one stating that the average Arborist makes 50K a year. That leaves the question, what is an average arborist? To your original post, the 20+ year climber, how safe and knowledgeable is he? How much time over those 20 has he missed due to injury? What about criminal record? Community involvement and volunteering- 20 years should be a tremendous amount of information to share, especially with rookies on the team. What about people skills, clients and co workers? I think sales is a doubled edge sword. Sometimes the customer has just put their trust in us to make the most educated decisions without educating them, other times they want to be educated so they are assured they are doing all that they need- or can afford. We have to make the sales to pay the bills, but at what costs? I think it is more about the ability to build a relationship with the customer so they dig deeper into their pocket on their own accord to have us do more for them. Because they want to. I really have a problem with pushy, aggreessive sales tactics, particularly if they come from a shiester. Even worse a shiester with credentials. Those guys belong in the basement of Dow Agro or on a seedy used car lot.