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Why the root flare?
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As it was explained to our company by Rainbow, the root flare tissue is best to inject into because it is the most absorptive. Chemicals (and water/nutrients) are absorbed both vertically and laterally in the flare tissue. As opposed to the trunk tissue, which conducts almost exclusively vertically.
The rep compared the flare tissue to a sponge, and the trunk tissue to a straw. Interestingly, when you excavate the root flare on many trees, there is a noticeable difference in the appearance of the bark between the trunk and flare.
As far as we know, we have had total success with ash trees treated before onset of infestation, using both Imidacloprid and Emamectin Benzoate.
As for giving $$ to "the chemical companies"- they provide goods and services for profit, just like us. When they screw up, as with Imprelis, they pay, just like us. They make modern life possible. (Try going a day without touching plastic). Personally, they keep me functioning daily by replacing the hormone my thyroid can't make.
On top of all that they keep my pits smelling like roses AND save ash trees! If they are killing bees, smart money says they will adapt and improve the next formula.