The very first thing that flashed into my head on seeing the title of this post was a vehicle I saw just once, in traffic, well over two months ago.
Nissan Cube. Full vinyl wrap. DAVEY TREE in big big lettering in the Davey forest green and chrome yellow corporate colours.
Now the Cube is an ugly enough vehicle all on its own, with the full wrap it was so brain-searingly hideous that I just can't forget it.
Now that is brand identification advertising at its peak.
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I've gone on several estimates on my motorcycle, red sportbike, NO loud pipes. That also meant I was wearing my riding gear, also a little on the flashy side, with my estimate tools in my backpack.
Customer reaction, when I could determine them, were (unsurprisingly) split right down the age demographic.
Over 50, polite but negative, under 40, positive, with a couple people making a point to remark on their appreciation of my making a small footprint.
Northwind