Treehumper... Thanks! Well, that is a good question.
We paid a ton to build the software and we did not go for funding, so there are no "deep pockets" to push it out.
We are starting in the Atlanta area and are targeting local churches and charities.....
I built around 9 videos specific to the charity that I will be running on Facebook.
http://vimeo.com/80389209
or
http://vimeo.com/80390272
So the hope is that people will "see" and like it on facebook and the idea will spread virally.
Seriously, if you could "like" this page
https://www.facebook.com/paynate it would really help.
The more likes the site gets the more businesses will see that a viable crowd of supporters is growing.
I know that this will be an uphill battle, but it is one that is worth fighting for. Eventually it will "tip" and the momentum will start moving it forward.
The other day we did a 4k and the client chose to send the $400 to charity: water. So for my one day of work, a TON of people got clean drinking water!
http://www.youtube.com/watch?v=ClY29fTA5W0
To me, THAT is worth the fight. I'm just so sick of my ad dollars feeding an endless cycle of stuff that we all want to see less of anyway.
Seriously guys, if you have any inkling in your heart that you like this idea, please "like" the page
https://www.facebook.com/paynate. It only takes a second and I believe your small contribution of time here at the beginning will have BIG ripple effects into peoples lives in the future!