Well now, thats a good question. I'll began by saying "the only thing I have free" is a Russ Lewis business card.
We (Vermeer) sponsor events. MSA events and as many others as I can or my bosses will let me.
Now, on the other hand, I'm a pretty lenient fellow. I've been known to lend people equipment (lockjacks, saddles, etc, or my own personal ropes) for days, even weeks. It's always with the intention of the customer getting GREAT SERVICE, or comparing like products, and maybe (maybe not) getting a sale at the end of the day.
As far as sponsoring one individual? Couldn't do it. Exactly for the reason you state. But if a deserving person came to me and say his rope was just the shits would I give him one of my ropes to compete with? In a heartbeat. Now if he made the masters...ha! now hes got to buy his own 150 footer. I wouldn't let anyone sit on the sidelines for not having a 15.00 dollar biner or an eye & eye.
OK??
Russ