Jeff,
Correct me if I am wrong, but you are saying fulfill the customers wishes if they fit with in the ANSI pruning guidelines?
With that I agree. I question how you define pollarding. It is not topping and if done properly no inproper pruning cuts are ever made ( i.e. internodal, extream heading. ect.)
You are very correct in understanding thapeople are our clients and customer service is just about everything. However, build trust through accepted practices, work safe, keep your crew and the public safe, do your best by the trees and charge a fair price and that trust will come. It will come through repeat business, referrals and the satisfaction of a hard job well done.
With that all comes a burden. You see you cannot buy a reputation but you can sell one. All too often it goes at fire sale prices!
I have always worked for companies who walk away from people who want bad pruning or clearance. That is the best time to hand some of your worst possible customers over to your competition. Say I am sorry I cannot help you but maybe this company can and hand them the competition's card.
Tony