- Location
- New England
See how people highjack a thread. Swam footlocked in big rubber boots and I loved it.I am going to sit at 99 and savor it. Happy new year
ISA Marketing is terrible,
- Thread starter marlinspiker
- Start date
macswan
Been here a while
- Location
- Champlain Valley, VT
Aw hey man, I shoulda known it was you. Haven't seen you around Ina minute. It is cold up here huh? Stay warm, we'll do another climb I. The spring
One of the issues is that marketing is VERY different than it was 30 years ago.
A lot of what ISA capitalized on back in the day was the fact that most people did not have access to the info about hiring a legit company.
Now they do have access.
This has loosened their footing and value proposition substantially.
A lot of what ISA capitalized on back in the day was the fact that most people did not have access to the info about hiring a legit company.
Now they do have access.
This has loosened their footing and value proposition substantially.
guymayor
Branched out member
- Location
- East US, Earth
Surveys are only good if there people take them. In my 6 years on an ISA committee I saw a lot of results. Some response rates were <10%.
At the last TCIA Expo there were 134 evaluations (with few comments in most) handed in out of...how many 100s attending? p-poor contribution rate imo. It's like beyotching about politicians then failing to vote.
marlin if you have constructive suggestions, please share them.
At the last TCIA Expo there were 134 evaluations (with few comments in most) handed in out of...how many 100s attending? p-poor contribution rate imo. It's like beyotching about politicians then failing to vote.
marlin if you have constructive suggestions, please share them.
marlinspiker
Participating member
- Location
- Pennsyltucky
[ QUOTE ]
Surveys are only good if there people take them. In my 6 years on an ISA committee I saw a lot of results. Some response rates were <10%.
At the last TCIA Expo there were 134 evaluations (with few comments in most) handed in out of...how many 100s attending? p-poor contribution rate imo. It's like beyotching about politicians then failing to vote.
marlin if you have constructive suggestions, please share them.
[/ QUOTE ]
I have delayed getting involved in my local chapter beyond the various volunteer day and helping with the TCC, due to my full plate of running a business and raising a family. I do plan on running for a board position in the years to come.
As far as constructive criticism?
1. I would like to see the ISA use people from within the industry for the chapter representative positions that seams to be filled with outside marketing consultants. Outside consultants might know marketing but they don't know trees and passion for trees is what promotes our industry. Hiring marketing consultants is a good idea but as advisory roles.
2. We need to revamp the entire trees are good website. The message is lame and the branding is very retro and not in a cool way. Make a new logo that people actually would want to wear and put it on tshirts that people actually want to buy. make it a bit edgy. Use organic and sustainable sources for the consumer products to promote our new role in arboriculture as environmental stewards.
3. Lets promote our work as stewardship. In an era of growing environmental concern this seams like a really good direction to be pushing towards. lets make arboriculture a more holy and worthy pursuit. Lets take a more holistic approach by caring for the entire urban forest through the care of a single specimen at a time.
4. how can we affect policy? I have helped write the standards for local townships to include ANSI and Z187 standards as well as require certified arborists to be on site.
this is just a start, i want to hear other opinions
Surveys are only good if there people take them. In my 6 years on an ISA committee I saw a lot of results. Some response rates were <10%.
At the last TCIA Expo there were 134 evaluations (with few comments in most) handed in out of...how many 100s attending? p-poor contribution rate imo. It's like beyotching about politicians then failing to vote.
marlin if you have constructive suggestions, please share them.
[/ QUOTE ]
I have delayed getting involved in my local chapter beyond the various volunteer day and helping with the TCC, due to my full plate of running a business and raising a family. I do plan on running for a board position in the years to come.
As far as constructive criticism?
1. I would like to see the ISA use people from within the industry for the chapter representative positions that seams to be filled with outside marketing consultants. Outside consultants might know marketing but they don't know trees and passion for trees is what promotes our industry. Hiring marketing consultants is a good idea but as advisory roles.
2. We need to revamp the entire trees are good website. The message is lame and the branding is very retro and not in a cool way. Make a new logo that people actually would want to wear and put it on tshirts that people actually want to buy. make it a bit edgy. Use organic and sustainable sources for the consumer products to promote our new role in arboriculture as environmental stewards.
3. Lets promote our work as stewardship. In an era of growing environmental concern this seams like a really good direction to be pushing towards. lets make arboriculture a more holy and worthy pursuit. Lets take a more holistic approach by caring for the entire urban forest through the care of a single specimen at a time.
4. how can we affect policy? I have helped write the standards for local townships to include ANSI and Z187 standards as well as require certified arborists to be on site.
this is just a start, i want to hear other opinions
Riggs
Participating member
- Location
- Bryn Mawr , Pa.
Re: ISA Marketing is terrible, *DELETED*
Post deleted by Riggs
Post deleted by Riggs
I agree all the numerous certifications and titles has diluted them all and they mean nothing to most people now. Just a money maker for who ever makes up the certification title and does the classes.
I thought about making some "titles" up ourselves. We could put them on our website or trucks and they would be viewed the same by the public.
"all of our climbers have the Xtreme Rigging Certification, class III board certified and tested"
or
"All of our tree trimmers are super master arborists, XAS certified"..... what ever.....
I thought about making some "titles" up ourselves. We could put them on our website or trucks and they would be viewed the same by the public.
"all of our climbers have the Xtreme Rigging Certification, class III board certified and tested"
or
"All of our tree trimmers are super master arborists, XAS certified"..... what ever.....
Used to do some work once in awhile for a rich guy who's cheques had the initials C.L.U. after his name. Asked at the bank what a CLU was, cause I didn't have a clue (pre-internet days)...Chartered Life Underwriter.
I think a "Class II (or III) Rigging Certified" is an excellent marketing opportunity! For max effect, combine with a PHC Diagnostics 901 Qualifification and a Level IV Rope Tech Certification.
I think a "Class II (or III) Rigging Certified" is an excellent marketing opportunity! For max effect, combine with a PHC Diagnostics 901 Qualifification and a Level IV Rope Tech Certification.
[ QUOTE ]
I think a "Class II (or III) Rigging Certified" is an excellent marketing opportunity! For max effect, combine with a PHC Diagnostics 901 Qualifification and a Level IV Rope Tech Certification.
[/ QUOTE ]
OH! Those are very nice and catchy, sophisticated titles indeed! I like them very much!
and as long as you have some paperwork in the office that states the "rules" of certification and shows you passed the "test" then all should be legal.
I think a "Class II (or III) Rigging Certified" is an excellent marketing opportunity! For max effect, combine with a PHC Diagnostics 901 Qualifification and a Level IV Rope Tech Certification.
[/ QUOTE ]
OH! Those are very nice and catchy, sophisticated titles indeed! I like them very much!
and as long as you have some paperwork in the office that states the "rules" of certification and shows you passed the "test" then all should be legal.
I paid my union dues (ISA and TCIA), so I kinda feel that entitles me to gripe on any Discussion Board about their antics. I'm just a reluctant low-caste passenger on their cruise line, booked into a windowless cabin in steerage class below the waterline. Just hoping the ship evades icebergs and great white whales.
macswan
Been here a while
- Location
- Champlain Valley, VT
Haha +1
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Do you ever have the occasional customer service experience like this?- Started by climbingmonkey24
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