Sometimes you are more productive and better off with just 1-2 GREAT employees who are passionate about their job and want to work versus 4-5 employees that are only there for a check and don’t care about the job and just want to come in and get the day over with. But it depends on what kind of business you’re trying to build.
The more experience someone brings to the table when hiring, the higher their starting pay generally tends to be (around here at least). Someone who has 5+ years of legitimate tree work experience plus qualifications like a DOT Medical Card and so forth, maybe should be making more than the person who you have to train who is just starting out with no experience. Because as others have said, it creates more incentive for them to want to work for you. If other companies offer better pay and perks for employees that have experience, what is different about your company that is making them want to stay with you versus just going to someone else that will pay them more?
Also the work environment. Being safe and efficient but also genuinely enjoying what you do and the people you work with and the overall atmosphere of the company and work environment can go a long way in making employees want to work for you and want to come in everyday. Your tree crew is sort of like your “work family” you could say. You aren’t just sitting in your own office typing on a computer, you all have to work together to get the job done. Building confidence and a positive attitude needs to come not only at the individual level but also on a group level with your team as a whole.
Also telling your employees that they did a “good job” etc. makes them feel good about themselves and the job. I regularly make an effort to tell my single employee that he’s doing well, that I appreciate his help, etc.
Now here’s some harsh reality, not everyone wants to work. Not everyone wants to perform physically demanding tasks for 8 hours a day. Some people are just looking for a paycheck, and aren’t going to care about your company the way you care about it. You could go through trying out a handful of potential employees before you find that one person that is A+. Be patient.
Another thing to consider is where you’re hiring from as in what sources are you using to market job opportunities. More professional sites like Indeed, etc. might generate potential candidates with more experience who are looking for a career and not just a job.