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Here are my ideas, that seem to be working for us right now.....we have about 3 weeks of work ahead of us while most of the other services here in town have none.
Pre-sell winter work all year long, offer them 10-20% discount if they will let you do the work Dec. thru March. I even put that right on the bottom of my estimate sheet so that it is offered to everyone I give an estimate to. The downside: prepare to lose 25% of the winter work you confirm. You call to set it up and they say they can't afford to do it now. It is a tough break, but a trade-off you have to take if you want to have work to do in the winter.
Dig out your file of unconfirmed estimates for the last 6 months. Mail a copy of the estimate with a letter saying that you will give them a winter discount if they would like to do the work now. I mailed out 200 of these 2 weeks ago, at a cost of less than $100.00, and have confirmed 5-6 days worth of work off of them, and I didn't even have to go give the bid, it was already done!
If you have a conservative talk radio station in your city, find out advertising rates, pronto! The people that listen to this station have money, and are homeowners. Last winter, we spent $5000 on ads and sold at least $50,000 off of them in the next 4-5 months. We are on pace to do the same this year again. Make your ad interesting and informative, tell them why you are different than the rest.
Visit one of your local BNI or similar networking groups. You don't have to join, tell them you just want to see what it is all about. It is a chance to get your face and card in front of 20-30 people, who would like for you to join their networking group. (you don't have to join, you can visit once or twice and say it is not for you.)
Find out what your local chamber of commerce offers for networking opportunities, and go to them. You can go as a visitor, and if you like it, go ahead and join. I get tons of work from our local chamber of commerce, all year long.
Paying for membership is not enough, you have to go to the networking events for it to pay off.
OK, I'll stop there. Just put yourself in front of people relentlessly, ask for referrals, push, push, push.
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Thanks for all the good information!I'm going to look into the things you mentioned.What you said about planning through the summer to work in the winter,is a good idea and i've been told that before.The only problem that i've had with this,is during the summer I don't like to try to put people off until winter,even if they say there not in a hurry.My experience has been 9 out 10 times they get someone else to do the work.I don't know if they see another company working at the neighbor's or down the street,then they just have them do it because "they are there".We always work as much as we can to get as much done as possible in the busy months.Around here people just won't wait,I don't know why