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Calling fresh green wood chips mulch, is a bit disingenuous. Pile it and turn it for 6 months, and then it's mulch.
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Yeah, I did a LOT of research into this before going with the term "mulch".
The logic behind the decision boiled down to: What keywords pair is most popular on websites vs. What people actually search for the more often.
Basically, people search for "free mulch" five times more than "free wood chips".
Here is a breakdown of the stats.
What keywords pair is most popular on websites:
---The keyword pair "free mulch" has about 116,000 results in google.
---The keyword pair "free wood chips" has about 555,000 results in google.
My hypothesis on this is that tree services tend to use the term "free wood chips" more and that is why it shows up more on websites at about a 1 to 5 ratio.
What people actually search for:
---What people actually search for is almost the exact opposite: a 5 to 1 ratio. (see the attachment for this).
Again, I am guessing that most people are not accustomed to the tree service industry's vernacular. They tend to lump the both terms into the same word "mulch". While we use these terms daily and tent to delineate the difference between wood chips and mulch. They tend to classify it all as mulch, because as you said, after 6 months, it all turns into mulch. So overall, it seemed more logical to call it "mulch" as that is what it eventually becomes.
I am not claiming this to be an exhaustive/conclusive finding, but it was the approach I chose within my given constraints.
On the site I will try to make it as clear as possible. That's why I posted this video right on the main page and will continue to make this point clear.
Mulch Video
I own the sites freemulch.com, freewoodchips.net, and freewoodchips.org incase the community felt strongly the site could be rebranded.