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Tom,
Set your selling auctions to end on a Friday or Saturday night/evening...
...be brutally honest in your descriptions. Believe it or not, your online reputation goes a long way once you have selling history.
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Tony is absolutely correct. but I would also ammend that to say:Any weekend day before 10:00pm EST...
I have sold tons of stuff including a chipper, a truck, computers, chainsaws and bunches of other stuff.
First and formost, trust in the market. Don't monkey around with the "reserve" price. Set your opening bid to the lowest you are willing to accept and let that be your reserve.
When you set a reserve you are more than likely to turn off serious bidders. There are several reasons for this: A reserve 1) makes it look like the seller is not serious about selling 2)makes it look like the seller thinks the item is worth much more than it actually is, 3) makes it appear the seller is obviously trying to start a feeding frenzy and doesn't want to sell if it fizzles out.
Either way, many bidders look at a reserve price and wonder why the price is hidden and then wonder what else the seller might be hiding.
Sell at absolute auction and you will usually have plenty bidders.
If your item is decent and worthwhile don't be afraid to have the opening bid be $1.00. Thats right one dollar. The market will drive the price to what it is truly worth. It is odd some times as I have had multiple items end within minutes of each other and have quite varied final bids. But they all sell.
Otherwise, search on ebay for completed sales of similar items and see what they have sold for. If the stuff aint selling at a good price for you, wait a while and see if it does. Also, if you have a widget for sale and there are 1000's of widgets up for auction, yours won't bring a great price.
Bottom line with auctions is that people will bid if they think it is a bargain. More people will then bid just to beat the guy that has bid before them. That is how a lot, and I mean TONS of USED stuff often sells for more than retail!
Just as important, as Tony said, be brutally honest. Tell of every ding, scractch and deficiency you can think of. If it has special features or upgrades mention that as well. But if you are honest to a fault, you will have a great rep and great feedback makes selling stuff easier.
And lastly, don't be afraid to say that you don't know something about the item when you list it. Such as
[*] "I got this MaCullough saw used and have no idea what the history is, We've run it for 6 months and yesterday it would pop but not run. I don't have time to look at it or even try to figure out what is wrong...Maybe you'll be able to fix it real easy, but I just don't have time right now. Please bid accordingly"
Any you know what? That item will sell.
Now, all of this will help to eliminate the theives and whiners, but some will still come through. Be fair, honest and helpful, but stick to your listing terms and conditions.