I did an insurance job for my neighbor (we lost 4 mature spruce trees that divided our property), and I put all of the money back into replanting large evergreens to restore the boundary.
She had another company that was going to adjust the bid to eliminate the deductible, which I didn't do. The other company would have saved her $500, but this way she got the value back in the form of replacement trees, I made $0 on the job. It felt good to put the money back into planting new trees!
This happened about 4 years ago, the trees (Redcedars) are now over 20 feet tall!
-Tom