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eems to me that if the company owner defines the paycheck, and the employees accept the work, then the owner can define the look. But if the owner wants certain shirts, they should pay for them, or pay the cost over and above what a shirt would be if the employee bought just any ol' shirt.
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Check the employer guide from the IRS and DOL. There is a raft of info on this very subject. Including cleaning allowances and other stuff.
Basically I approach the concept two ways, If it has the likelihood of turning off a customer, then we seriously consider banning it. If it has the possibility of creating a safety hazard then we either bann it or find a way to eliminate the hazard.
Long hair for instance must be tied up, either in a pony tail or under the hat.
Baggies and droopies, Belts and suspenders.
large, vulgar or possibly offensive tats, covered.
Body jewelry, under cover or clothes or out. This includes wedding bands.
Basically if something happens and I will be required by law to pay to fix it then I'll exercise my right to mitigate the problem.
If it causes me to lose customers I'll exercise my right then too.
We hire people to serve customers and to put bread on the table. If an employee, for whatever reason, makes that difficult or impossible to do, we have the right and obligation to address the issue.