Yea..... I got to be honest, if you really think that in some way or form that this site is not "social media" you are kidding yourself or trying to feel that this is better then something its not. This site was around prior to Facebook and twitter sure... but honestly it was just ahead of the curve. As for individuals calling out a company for having what they view as poor business practice in one area or another is "life" as well. If you as a business cant take people being honest about your service when it's not positive and full of sunshine then close your doors. As much as the customer wont always like the service or will have problems and will be forced to deal with it so will the company when they are called out on it. I get that Sherrill is a paying customer to this site but that does not make them a paying customer to those that make this site what it is and has always been. Sharing of information goes both good and bad and both have to be put out there without a restriction, unless you plan on curbing when people are way to "happy" about something as well? Maybe Sherrill should take the comments and actually give them some thought rather then seemingly ignoring them and jack some more prices up or have poor quality gear go out with no care to right the issue when presented with it.
The moment you silence a truth is the moment people will turn on you. Just be honest and allow people to speak, even when you don't agree. It's the only way to move forward.