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Wearing a pretend "customer" hat, I found it confusing that in the section on SERVICES, you mention consulting which includes estimates plus other types of consulting, and under the mention of estimate fees, you sort of mix the two, consulting and estimates. It might be clearer if you indicate that the following fees are set prices for ANY on-site consulting time, including providing an estimate that is not deducted from the final bill. This way, the two different pages on the website seem more clear and consistent.
I would also increase the font size on advising others who have less financial power that they can find similar service at the Plant Clinic, etc. on the fee page. It might even be good to supply a page of links for helping people on a fixed income in the area who still care about the proper care of trees.
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Good input.
I left the font small on purpose for the plant clinic as I do not want to bring too much attention to this item as I would rather sell my services. BUT I do want to help people at the same time so I included this information. I did link the website for the plant clinic in the paragraph.
A page link would be helpful but decided to use links within the paragraph or pictures instead. I may add that in the future.
As far as the estimates and consultation fee is concerned, do you think that the addition of "or" between the two sets of prices would help clarify the matter. This is a tough one to get your point across with as little words as possible.
My logic is that not everyone wants an estimate. Some just want information or a plan. Also not every tree requires work. I will run it through some more tests and see how I can clean it up. Thanks for the input.