Leafguy- Pic's are great but video is best. I've found that they do much more for your SEO. Especially when Google is used. Because they own YouTube your site gets placed higher when someone is looking. Don’t worry too much on video edits, take out the slow stuff and any bad language. Statistics show most people watch for under 30 seconds. When you add to your site, pic or video, use good keywords matched to them. But don't use Arborist terms. My mistake was using too many terms that I understood. Then my buddy reminded me that Arborists do their own tree work!
Nick- I disagree about gear, trucks, & climbing. Customers look at image. They can see that if your stuff is clean your work will be too.