TimBr
Official Well Known Greeter
- Location
- Northern Virginia
Why would TS go on Amazon? Just curious about the benefits. Seems like a way to get volume, but with a race to the lowest cost.
I do need educating on this as while Amazon is here, it's not like overseas in American or Canada. Maybe there's an untapped Arb market they're after? Looking to grow market share with the Amazon tree peoples. I'm sure they done homework, just odd to me now.
First, what do you mean when you say "it's not like overseas in America or Canada"?
Second, my feeling about why TreeStuff would go on Amazon is that Amazon is an absolute juggernaut. They are a one-stop shopping location for almost anything. They have their website slicked up to make it as easy as possible to make a purchase. And they are doing everything possible to grab more market share by reinvesting almost everything they earn back into the business to build out more infrastructure to better serve their customers. So by going on Amazon, a customer no longer even has to know that your company exists, or how to find you on the web. All they need to know is what product it is that they want.
The customer's search results on Amazon might lead them to one of TreeStuff's offerings. If so, TreeStuff just made a sale that they might not have otherwise. So the bottom line reason for joining with Amazon is to reach a much broader audience, and to hopefully increase sales volume as a result.
Also, price is not the only reason people buy from Amazon. I'd pay more money for a good product with great reviews, than for a cheaper product with nothing but bad reviews. The reviews that people give products are a powerful added value to the system. Also, people know what they are getting when dealing with Amazon. A hundred little retailers are a hundred different chances for a problematic transaction.
That's about all I've got.
Tim