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the proper term is sun scalding
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Several years ago, I wrote an article for the Online Seminars for Municipal Arborists.
The article was about two distinctly different damages.
1. Sunburn
Generally warm and hot season damage from sunlight reaching susceptible bark.
2. Sunscald
Usually cold winter injury caused by freezing following some warmth earlier in the day.
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The results of the damage are similar in many ways. Although I'd say, at least in Oregon, 90% of trees damaged by one or the other, are damaged by sunburn.
The sunburn often does more damage here, because some people prune too much in the growing season, exposing upper branches and stems to sunlight enough for damage to happen.
So newly planted trees sometimes get sunburn when the trunk is not protected. And if adjacent trees or foliage is removed, that causes the problem.
The remedy or salvaging of trees with sunburn simply depends on which tree, where the damage occurred, and how bad it was. Some are keepers, others are weepers.
Odds are, most damage is done, and any bark not killed already, had been acclimated. But even deadwood and unwanted twigs provide shade. So you might consider doing follow-up pruning to the canopy in the middle of whenever your cool season is. Treatment would be similar to pruning, which is don't use wound seal and likely no good to try and carve deadwood away.