The Epple transfer hook is generally used to hook a branch, though it can be swung around the branch to grab the line. I generally go for hooking a branch since I find it easier.
Chewbacca- before we got the epple hooks, we experimented with homemade models a bit. Weight is definitely important. I would think more than a pound and a half and you'll have trouble throwing it far. You'll also be able to throw farther using a skinny static line. Also consider what would happen if the hook came flying at your face, as this can totally happen. I wouldn't want to use one of those towing hooks for that reason.
We had quite a bit of success using larger hooks where the short side of the j came out at an angle, rather than parallel to the long end. We also used 1/2" thick padding and wrapped it in rubber bicycle inner-tubes. This seemed to work very well by maximizing the surface area on the branch. When combined with the grabby rubber of the inner tube, it was very secure on branches even in less than optimal placements.
One thing that is very key is having a secure connection from rope to hook. No carabiners or non-cinching knots. Those will get in the way of flipping or manipulating the hook once it's over the branch, so I always tie a double fisherman's directly to the hook.
Just my two cents...