Merle, I'm not either of those guys, however I can answer your question.
When you hang a block say tied directly to a tree with a sling, and run a rope through it each leg of the rope sees 100% of the load. Ie. If you have a 100 lb log on one end it would take 100 lbs of force to lift it. The rigging point sees both those forces, 200 lbs or 2x the load.
When you hang a block as Nick displayed in the video the branch he had the rope over with the block and bowling acts like a pulley. Now since the block itself is seeing 200 lbs and it takes 200lbs to hold it from the other end of the rope the branch union and rigging point tree see 400lbs or 4x load.
Does that make sense? I'm sorry that I have no fancy diagrams I'm writing from a phone..