It's an entertaining idea, but I don't see how it would work, if it is even reality, and there are a lot of variables:
Say you have five businesses all competing for available work. If each business owns a fleet, a crane, a log truck, a loader, a grinder, etc, then all the equipment costs are factored into each bid even when they aren't operating - while this might keep big jobs lower, it will inflate smaller jobs.
I think what the OP is saying the problem is, the more equipment he buys, the higher the cost of business increases.
I find, if the right equipment is purchased at the right price for the jobs at hand, equipment should lower your operating cost and increase efficiency - get work done more quickly and lower your labor costs, thus, increasing profitability and lowering cost.
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It's not about being cheaper; it's about being more efficient. The proceeds of efficiency can be put anywhere--towards lower bids, better salaries, better training, pro-bono work, or gold-plated Louis Vuitton chainsaw bars. Being a really expensive tree service is not a highly laudable achievement. That strike as where you just end up in this industry if you've got pretty good business skills and you've been around for awhile. I've not heard much about how this default trajectory of professionalization may be negatively affecting trees and communities.
Not too long ago I took an EHAP class from an instructor who helped manage a well-established tree service. He boasted of how his equipment trucks each carried red duffle bags with brand-new, complete sets of climbing gear ready to be broken out and used in the event of an aerial rescue emergency. He seemed to be emphasizing his no-cost-is-too-high approach to safety. Those climbing spikes had to be brand new! His high standards shamed and befuddled those of us from scrappy little tree crews. Later in that session, he mentioned in passing that his company only does commercial contracts--that he had been priced out of residential tree work.
With professionalization should come efficiency, and those gains should not be squandered. I did one removal job with a flatbed trailer before deciding that I needed a chipper. That little 6" chipper was a huge leap in efficiency. My 12" chipper was another huge leap in efficiency after that. If, with my 12" chipper, I'm still regularly being out-competed with the guy with only the flatbed trailer, something's amiss.
I really like this post. I agree with a lot of what your saying. I struggle with being the most expense tree service around or...the "best" priced tree service around.
I took over for a tree service that was in operation for 44 years. This company had a state of the art facility, all brand new equipment that was way over the top. They were considered the most expensive tree company around. Most used to hire them just to "see the show" They would arrive with a convoy of equipment all shiny and new. Since I purchased them 3 years ago not once have I heard about how nice of a job they did, how professional their crew was or how knowledgable they were in aspects of tree care and removals. All I hear is "they had beautiful equipment"....."boy were they expensive"
Imagine having half the overhead and charing slightly lower prices. You ask about efficiency and being able to use your money wisely to better your organization and employees. Here are a few of the things I do. I keep this little phrase in mine from time to time "watch the pennies and the dollars will take care of themselves"
-Efficiency comes when your organized. My highest cost is payroll and payroll expenses(taxes, W/C, etc) So, I don't like to see employees standing around...especially if its my fault. Meaning, you better have a place for them to go, a job for them to do first thing every morning. I have their whole week scheduled out in advance. They know they have to be rolling out of the shop at 7:15.....or I get cranky..Why? Because if you don't have a target time then the crew starts to slip. One day their leaving at 7 then 7:15..then its 8 then 8:15 etc.
- You control your business and people want your business. Your expenses are what I am talking about. Shop them out. Everything from insurance to fuel, to maintenance, shop supplies...etc. Get the absolute best price you can. And let your vendors know your shopping around and will continue to shop around. Once you start to make some good money people will want a portion of it. They will target you. I used to fuel up at a station and had an account with them. I wasn't paint attention because we were cranking with business. Now, I noticed he was charging me an extra 125 a week...this went on all summer. Now I am fitting it. You have to watch your vendors and keep tract of your accounts.
- The next thing I would suggest kinda goes with the first statement of efficiency through organization. Buy in bulk when you can. I now buy bulk fuel, Chains, even chainsaws. I'll buy two or three chainsaws at a time and get a saving for a large purchase like that from a local guy.
- Hire knowledgable employees who are hard working. Lead by example and set the standard. If their good workers their efficient. Efficiency saves you money. It going to cost you money to hire the good people, but its money well spent. You hire a cheap guy who is smashing your equipment, breaking clients property is costing you more than a good guy who is paid more that doesn't destroy things.
- Buy "good" used equipment. I have been back and forth with this and I still believe that certain things can be bought used at a considerable savings. Buy a good used truck and spend your money on a nice logo to put on the side of the truck. People will be looking at that professional presented logo before they look at the truck its on.
I am interested in hearing what others have to say about ways to watch what they spend.