Here is a little story I would like to share.....The other day my friend, a landscaper calls me in the middle of a mulch job he was doing because the neighbor came over and informed him, in front of his customer, that he was installing the mulch incorrectly. He was mounding about three inches of mulch right up against the bases of the trees and shrubs in the planting beds. He replied with " I have been doing this for years, have worked for several landscape companies and this is industry standard" He called me to reinforce his position which I obviously did not and our conversation ended with him saying he has never had any complaints. I thought it showed why arborists should be doing more "landscape" activities but why we can not compete with guys who do things to "industry standards"