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I understand the principle of having a answering service...Really, I do. Convince would be nice. But, working for something has some rewards too.
The key phrase for business owners (especially small business owners): "Customer Interface."
New customer looks you up in the phone book. Sees your mug shot in the tree service add. He/she calls and hears the voice behind the mug shot (whether it is a voice mail message or live). When you show up to the door, the customer sees, hears, and even shakes your hand. --There are subtle hints of trust you are communicating. Then, you complete the job, receive the check, and they call you again. ----> Customer Interface.
The answering service is impersonal. The person on the phone is not qualified to answer tree service related questions. --And there is noting more frustrating than talking to a under qualified person on the phone. (We have all experienced it). Any negative experience with a potential customer, will not create a customer at all.
I'm at the point where I can talk to repeat customers and know what they want, the layout of their yard, a mental inventory of their trees, and know a little about their family life. All of which, I reinforce when ever I make a new contact with my customer.
I like the idea of creating customers for life. And this is one of many efforts to start that process.
"IMEO"
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Very valid points...... for sure.
My biggest reason was because of so many hang ups. People get antsy if they get an answering machine these days. Don't you absolutely hate the voice mail hell you get thrown into when you call someone like AT&T? I would much prefer leaving a message to a human, knowing that the info will be forwarded to the person needed, rather then spewing into a machine.
I am sure most people are aware when they call me that it is an answer service. The other way I look at this is they view it this way: We have gone through the expense of obtaining a live person to answer the phone, so we certainly place lots of value in their phone call. When I called out my regular plumber a few weeks ago, the woman ( who is an in house secretary) was not able to answer any of my plumbing questions, but she did take the message and put my info in the hands of the right person.