A true story

My sons Ben, Zack, my wife Linda, and I started Poteet Tree Service eleven years ago with nothing but a dream and the willingness to do a lot of hard work. Zack was fifteen, Ben was sixteen, and I was forty four. My background was in construction and sales. I had been the champion tree climber in my high school and both Zack and Ben were good climbers, especially Ben. We started the business because I wanted to spend more time with my sons as they finished growing up. Linda had home schooled all of our nine children up to that time. At first we borrowed a saw and a construction trailer from a friend that we pulled with our fifteen passenger family van and went door-to-door asking people if they had any concerns about their trees. We had no money and no credit. Not bad credit, just didn't have any loans sufficient to build a good credit score and we had always rented our home. After removing just one tree for a lady, she hired us to do all her rental houses. A local lawn-care centered hardware store took a chance on us and sold us some saws on credit. I bought an old Isuzu dump truck that was totaled in a junkyard for $1500 cash. It had no door glass and the driver side door wouldn't shut all the way because of the wreck. It was hit so hard that the frame was bent under the drivers side and would turn in it's own length to the left but if you wanted to turn in a driveway to the right sometimes you would have to go to the end of the block and turn left seven times before you could turn in. I'm not kidding! We saw some other guys using a chipper and thought it looked like a good piece of equipment, but were pretty sure we could never afford one. Using the hardware store as a credit reference, we rented a 6"Vermeer chipper and couldn't believe how it increased our production and actually made our job fun! We used cables and log chains. We didn’t know how to tie a bowline, figure eight, or any other useful knot, but that was okay because we didn’t own a rope. We free climbed everything or used a ladder. I’m not making any of this up! One of the best things that ever happened to us was when a guy named Troy Klein from the local Vermeer dealer saw us working and stopped to meet us. He said he saw that we were using a rented chipper and wondered if we had ever thought of buying one. We said we would like to but didn’t think we could afford it. He ask if we minded if he sent a salesman over to see us and I told him I thought he would be wasting his time but it was up to him. In about an hour Mike Thilmoni pulls up with a twelve hundred Vermeer chipper and tells us to try it a couple of days for free! Of course we wouldn’t let him take it back and somehow they got us financed. The owner, Wendel DeVries and all the guys at Vermeer were lifesavers. They introduced us to ISA and arborist seminars taught at the Vermeer facility. Scott Profit and Rip Tompkins were both very helpful but I’m sure we scared them pretty bad when they realized we were actually in the tree business. We studied hard and eventually two of us became certified arborist and Ben won lots of climbing competitions. Thanks to the help, patience, and hard work of a couple of very capable and knowledgeable certified arborist, Keith Pancake and Rob Bramlett brought our company up to a level to became the first TCIA accredited tree service in the state of Tennessee. Keith and Rob have both moved on to bigger and better opportunities but their help was invaluable. There would not be enough time to mention all the people who have helped us along the way but I can’t leave out Shayne Bell and all the folks at Community Bank of Cheatham County, John Gaught and the team at CraneWorks and Tim Anderson and the crew at Thompson Catapilar. We now do about $600,000 a year with a two-man crew and the best equipment money can buy. Ben and Zack have both grown into good men with families of their own. They both have decided they would like to try something different for a job and I also have other interest. Poteet Tree Service has a 1200 plus, loyal repeat customer list that reads like a who’s who of prominent people in the greater Nashville area. We have been profitable since year one and continue to be. We have equity in our equipment and would like to sell our business with the equipment included. Our credit score is 750 and we have perfect credit with all our suppliers. Our marketing program is unique in the industry and cost very little to maintain. Poteet Tree Service is the most recognizable name in the tree business in Nashville and our 399-9999 phone number, web site www.poteettree.com, and name goes with the purchase. I will even consider training and a partial finance of the business for the right man.
Asking $400,000
Dale Poteet
Call Dale if interested 615-399-9999 or email dale@g2ww.com
 
They both have decided they would like to try something different for a job and I also have other interest.

What could be better than tree work?
 
Not necessarily better, different. From the age of fifteen to twenty six in Zack's case covers a lot of ground. Surely, you could admit that a young man could want to see what the market place holds for him outside the realm of arbor-culture or are you only being sarcastic?
 
[ QUOTE ]
Not necessarily better, different. From the age of fifteen to twenty six in Zack's case covers a lot of ground. Surely, you could admit that a young man could want to see what the market place holds for him outside the realm of arbor-culture or are you only being sarcastic?

[/ QUOTE ]

Oakie?

Sarcastic?

Nope, never.
 
Re: A true (pitch) story

There's a TreeBay forum? Time to move, mods!!

What could be better than tree work? Seriously!

Can't imagine doing anything different.
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Re: A true (pitch) story

How much with out that big shiny semi truck looking truck. thats got to be 100,000 right there. What is that used for?

im not a potential buyer, just curious. Also, I have always wondered how valuable a phone list would be. It seems like once they found out it wasnt really poteet anymore and ben wasnt going to climb they might look elsewhere unless the buyer came with a top crew and were as top notch as you. its not like selling a macdonalds, its poteet we are talking about. Im sure people are calling you because your you not the person tat bought it from you.

You should make a list of all you kit. or have you. You have a few buckets? how many chippers, stump grinders.

My three man tree company I dont believe I could peice more than 15,000 worth of gear. I am crious how 400,000 breaks down. amazing that you would need any marketing at all. a two man crew would get swamped pretty danged fast in my experience.
 
Re: A true (pitch) story

I am not sure of the equipment inventory but what I see on the web site it has to be close to 300K. Sweet deal for someone in that area or for somone who wants to move there.
 
Re: A true (pitch) story

By the way Dale thanks for posting that much detail about your business and good luck to you and your family.
 
Re: A true (pitch) story

....and I'm sorry if my post reflected some sarcasm...didn't mean to. I'm a "play-it-forward" kind of guy and your both receiving and passing-on the biz opportunity you've built is a good example of humanity still out there...somewhere and seldom...but out there.

Good luck with the transitions!
 
Re: A true (pitch) story

I remember hearing some of that funny no left turn story while sharing dinner with the Poteet family after Ben's win. I had volunteered that year for TN TCC. Mr Poteet you also shared some very useful customer relations/marketing information as well. I absolutely believe every last word of you story. I hope someone is lucky enough to take over your reputable business and carry on in the same manor. For what its worth...I love the big green truck. Best of luck in your future and enjoy your next adventure.
 

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