3 PSA's--Which is best, and why?

Is topping a bradford pear okay?

  • Yes

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  • No

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Re: 3 PSA\'s--Which is best, and why?

I like #3 because it a a softer sell and moves at a slower pace, which fits my business and market more than the other two. Plus the humor is memorable, for me anyway.

We're pretty laid back down here.
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Re: 3 PSA\'s--Which is best, and why?

Since I'm a tree lover and a dog lover, I chose the tree value ad.

Jomoco
 
Re: 3 PSA\'s--Which is best, and why?

Trees are cool seems like a more subtle approach. Done well, I think that will sell better to most.

CA is a sledgehammer. Qualified is really all I think most want. You do not have to be a CA to be a good arborist (recently convinced).

Tree value is way too complex. You could never hit their biggest values without losing some of the audience.
 
Re: 3 PSA\'s--Which is best, and why?

Ok... Whats up with that first video... Was that an Arborist tying into a knuckle boom (with large slings), and then one hooking a tree as the narrator was saying "care for your trees???? I understand that removal is part of our job, but I would think that the ISA would have chosen a bit more politically correct video for their message.
I understand that most would not even notice, this detail and if they did they wouldnt know what was going on. I guess it just bothers me. The message (words) are great, and the other two videos had a bit of humor to them. Thanks for posting them.
 
Re: 3 PSA\'s--Which is best, and why?

flying, I totally agree about the "care" message calling for some other practice besides removal.

fire, I don't know but wonder if good pruning is necessarily boring. There must be some way to present it dramatically, even with a 15-second limit. O and not sure I agree about CA being a sledgehammer--how many times is that mentioned in that PSA?
Maybe it should be more like a rubber mallet? Qualified is all most clients want, and you do not have to be a CA to be a good arborist, but CA should be promoted as a useful benchmark for basic competence imo.

I did not know these existed until the other night, surfing the ISA site. All kinds of stuff in there...
 
Re: 3 PSA\'s--Which is best, and why?

All the videos missed the mark of the basic education the consumers need.

How often have you heard "the last tree guy we got was a logger, or a lineman, fireman, he works for the dept. of natural resourses," as if this qualified him to die on your property or even prune your trees without doing more harm than good and matching a CAs price.

There should be a difference in the quality of work performed by a CA and a higher rate that reflects that. That should be the starting focus of consumer awareness.
 
Re: 3 PSA\'s--Which is best, and why?

Some of the worst butchery I've seen was sold by a well dressed fast talking CA, but performed by a low paid rookie wearing gaffs and waving a chainsaw around.

Some of the best work I've seen was done by a non-credentialed family outfit that sold the work and was on the job while his sons performed the work under their old man's exacting and meticulous instructions.

Every time I see flawless class one work on trees in this area, I know that old man's family outfit did it.

The finished product speaks for itself.

Jomoco
 
Re: 3 PSA\'s--Which is best, and why?

I thought they were all good. The last two were better PSA's while the first was more of an advertisement.

I only didn't like the 2nd one because it starts off with "Sam really doesn't know much about trees." ummmm, I kinda know some stuff about trees:)
 
Re: 3 PSA\'s--Which is best, and why?

They would work if they were actually being put out in the marketplace. This is an international organization or at the very least a national one. Can they not do a national campaign themselves??? Enough money has already been spent in producing them, buying air time for a national spot can't be so onerous that the ISA can't afford it out of all the dues paid. If so, why not look at partnering with TCIA? If as a company I were to use this I would want it to be customizable to allow incorporation of my brand otherwise I'm footing the bill for my competitors. If it's up to the local chapter to cover the cost, why would they have any more money available to spent on tv air time?

Just my thoughts....
 
Re: 3 PSA\'s--Which is best, and why?

The CGA, CA and CMA all did significant marketing of their certified professionals through national campaigns that include print, billboard, and electronic media ads. While they probably have deeper pockets what drove them is a recognition that they need to support the certification programs by increasing consumer awareness of their value and benefits. It served a dual purpose, increasing brand awareness and improving the relationship with their members by doing something high profile. Imagine being one of their members and hearing, on the radio, seeing on a billboard or while watching an ad during a prime time show, what a valuable asset you would be because of your certification.
 
Re: 3 PSA\'s--Which is best, and why?

TH, your posts are spot on. As usual, you verbalize what I am barely putting together.

In a vaccuum, the ISA vids are OK at best. I have a $2000 video on my website that does a better job than those, in my humble opinion.

Sorry to be so critical, but I'm with TH. Given the $$$ behind ISA, this seems weak.

-Tom
 
Re: 3 PSA\'s--Which is best, and why?

Additionally, the phrase 'Trees Are Cool' was originally coined by a RI arborist (Matt Reich) almost 20 years ago, and he made some sweet bumper stickers (I have one of the originals). It has since been co-opted by many organizations, including RITree, the State of Florida, and now ISA. Matt should get royalties LOL!
 
Re: 3 PSA\'s--Which is best, and why?

The accountants are a big one, but even other trades are starting to push out. The brotherhood of electrical contractors has radio ads that are on the air all the time with Joe Bowen (Broadcaster that calls the leafs games, a local hero if you will) doing a cameo. Billboards asking people if their homebuilder is licensed and if not, where to locate one. Physiotherapists are another professional organization that I have seen television ads for. You pay to get certified, you pay to maintain your certification, you pay for books sold at their store, you pay for conferences, you pay for climbing competitions, you pay to be a member of the chapter... Where is the money going? Do they release their financial information to the public? I think it should be available to anyone that is certified by them or owns a membership. I believe with that out in the open, we can really see if they are representing our best interests.
 
Re: 3 PSA\'s--Which is best, and why?

Joe still can't hold a candle to Foster Hewitt, "He shoots, he scores!" I'm dating myself.....

Yep, IBEW is a good one.

Thanks Tom! I'd just feel a whole lot better if they just started doing some national campaign instead of producing these and waiting on someone else to push it at a local level. They are the national body that should be thinking in those terms not at a local level. A local chapter could come up with an add on to the commercial with their contact info or something to that effect.

I think it would be good if we made this an election issue! Email the candidates asking for their commitment to allocate $$ to a national branding campaign.
 
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