I used to work at a store in Chicago called Erehwon Mountain Outfitters. It was like REI. When the winter olympics were in Salt Lake, we got a TON of customers coming in that were upper-class wealthy people looking for the warmest clothes. This lady came in because her husband said they needed that jacket while they were spectating the ski events and whatnot. I thought she was joking, but I entertained her anyway. That's a 500.00 jacket! Showed her every thing. She called the hubby on the cell phone. 5 minutes later, she bought two! One for each of them.
One of the other sales guys jokingly wrote his number down on a piece of paper and handed it to her. She asked what that was for. He said, "when you come back from Salt Lake, I'll give you $150 for the pair of jacket."
3 weeks later he got a call and the deal of a lifetime!!!!
I think the concept is silly. If you are smart about what you wear, you shouldn't need that stuff. But if I could get one for 150, I'd buy it in a heartbeat!
love
nick