evo
Been here much more than a while
- Location
- My Island, WA
I don’t know about your POV. My market is tiny, limited by saltwater and a broken ferry system.I've always tried to specialize in trimming and tree care, but to be honest we end up doing a lot of removals to make ends meet. It's very difficult to pass up certain jobs because of an ideology. What happens when a customer needs a big removal but you would rather pass because you prefer trimming, so you give it to another company, but then 2 years later that customer has a big trimming job they need done? They won't be calling you. Reality is, at least in a smaller market like mine, specializing is very difficult. I don't want to be known as a guy who does "anything with trees and chainsaws", but then, there's reality to grapple with...
Two things can be done.
Make referrals or sub out removals you’d rather not do.
The other is simply not specializing in ‘trimming’ but specializing in exceptional pruning, and other nuances that other companies can’t or won’t do. I was told contrary by all the ole timer arborists, ‘gotta do removals, it’s bread and butter.’
One shifted after they saw there was a market for pruning.
There is a niche for that in between landscaper and tree removal rockstar. It’s a very wide niche and it takes a lot of effort to become indispensable within that niche. Big removals require big overhead. Jack of all also requires a bigger overhead. Building relationships where you are indispensable, where you can make recommendations on large removals, yet still have a client after the referral is gold.
Not bragging but I can go out and make a decent profit doing 2-4 small jobs other companies don’t want to touch because they are too small. While leaving the guys to pluck away on a more mundane project. These days I can gross X2 + the profit goal..
Also not going to lie, sometimes I loose clients because they want the one stop shop. It can feel like 60/40 (60 lost), BUT the longer I’m in this that ratio comes back around and is closer to 20/80.. I’m simply not a one stop shop, and strive for exceptional quality.










