Having a very restful day today, and kept thinking about this thread. My brain made an analogy that might hold true for the smaller outfits that aren’t necessarily bean counting closure rates (nothing wrong with that)…
But I started thinking of sales as a living, breathing algorithm. If you just be you, it would logically lead to working for folks like you in some way, and then they refer you to their friends that might be like you in some way. Just musing off the dome here, but I can never ever ever discount how important word-of-mouth referrals are for smaller companies in smaller towns, or even networks of like minded people in more densely populated areas.
I gotta say, the idea of poo poo the art of climbing is 100% BS! In some cases, climbing an unstable tree is definitely unsafe, but I definitely recall defending the act with people that heard otherwise. I would go on and on about daily gear Inspection, following the Z133, explaining CODIT in regard to an issue present, and even as far as comparing us to industrial rope access technicians.
But that was all before our massive mortality event effecting primarily Oak trees. For the first year or so following the event, I could still be found accessing and rigging by rope, but after the second year rolled around, the Spider Lift was truly the only safe option in most cases.