I hate to say it but I am that guy with the pick up truck and small chipper and trailer driving around at this point after getting laid off and it is paying off right now. Does my equipment scream professionalism?... not really. I do not spike trees unless it's a removal. I will admit I have topped a tree and man was it a beauty but that was to help this guy avoid serious injury. I do have liability insurance and for the most part am a crew of one.. maybe two if needed I use family or close friends. PPE is a big one I have an extra hard hat for my other guy and safety glasses. I don't put them in situations where accidents are real likely to happen. I limit saw usuage by them to next to none or none in some cases and don't take on anything that is out of my capability without having a rope/ground guy that knows what's going on. So I'm part of the problem I guess but in my area we don't have any large companies or anything it's a whole lot of small hack job outfits. So far it's been going well for me and I charge what it's worth but I can charge less than a large company as I have little to know overhead. I run a small vermeer 625 that I bought two years ago now for $1700 and a trailer that is my father's for the farm. So it's something where the chipper has paid for itself already and I'm golden.