A few points about health insurance and 401k...
My company and I have to use whatever plans I put into play.
I really don't like my doctor being chosen for me. I like even less cookie cutter health care. We are tree people, do you treat all your trees the same?
That being said, like my tools, I want the good stuff. The problem with providing a health plan is that for a group, you must have participation. Guys will not participate unless it's free (that word makes me sick when we are talking about just about anything- someone is ALWAYS paying). Family insurance costs about $7 per hour of work($280 week). With this not being in the cost structure of 65% of the companies out there, puts the operation at a competitive disadvantage. Something you should definitely consider.
Add the cost of a 401 and now you are talking some pretty significant costs over 65% of the companies.
The issue that I have come across is that employees do not consider the $10 hr of benefits they are offered. They look at their $14 hr and think they are underpaid because Richard's tree service will pay them $20 hr.
I think these benefits are worthwhile for certain, but they aren't cheap, so you will not be able to be either. The thought process of the employee will need to be coped with frequently as far as the wage aspects.
You can have good. You can have cheap. But you are not going to get both.