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I once found a guy on there claiming to be a certified arborist, so I went to the ISA's website and searched his last name, turns out he was not...big surprise!
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Hey, ratherbe,
We have a new company rolled into town this last year, the new phone book is out, and they have a full-page ad under tree care, and a half page ad under stump grinding. That costs a lot of money, but my issue was with them having the ISA certified arborist logo on their ad, and a picture of one of the owners saying he is a certified arborist. After checking up on it, he is not, and I didn't know if there was much you can do about it. I told our local Conservation Dept. forester about it, and she jumped in with both feet.
ISA has sent them an ultimatum to cease using their name and logo, to have all kinds of documentation from their advertisers, and given them 10 days to respond to avoid legal action. I know they won't respond, so I anticipate some aggressive action on the part of the ISA, apparently they have stepped up their attack on illegal use of their logo and name. It wouldn't hurt for you to turn them in, it is worth a try.