Commercial Awareness

Why go negative; why talk about TD&H at all? The value of the trees should be established first; then why their care takes a $peciali$t.

trees are good(GREAT!). trees need care. arborists care for trees.

hey thats a good line i oughta patent it!
 
Got to agree with Guy, lose the turf guy comparo.

I know we like to beat down on the the "landscrapers" but turf care can actually be quite complex.

There are colleges that offer two year programs in turf care, and that industry holds sypmposiums to discuss standards with more frequency than we do. Last one I attended, research on the efficacy of nemetodes to battle European Crane Fly larvae was presented and discussed.

Go positive all the way, if you feel you need to use the T,D,H then: "Anyone can show up with a chainsaw and rip a few limbs off your valuable tree, but an arborist can match your goals to the best health of your tree."

Off topic, but a concern of mine:

We should be looking to wed these industries, not be opposing each other. We share the same clients, we would do well to educate and cooperate with each other.

Northwind
 
I wonder if we need to look deeper at our own industry and decide what it is we are. The vast majority of arborists and CAs I run into are not arborists but rather tree removal and pruning guys. Few seem to met the old defination of an arborist as a person who cares for trees.

There are so many examples of arborists not being "caring" arborists. We have landscapers, landscape architects, engineers, environmental engineers etc. getting the ISA CA designation so they can submit tree removal and preservation reports. We have CAs who are tree removal specialists that now deem themselves tree risk assessors because they took a two day course yet do not even know what SIA and SIM are. We have CAs who use the designation for a pay raise within their organization but not for educational purposes. We have had many chapter and ISA international board members who are owners, etc. of finance companies, equipment sales etc. and have never set a hand on a tree.

I continually see ISA CAs pumping nitrogen fertilizers into the greenest of landscapes. That is the answer. Scale, fert; drought, fert; new tree, fert; decline, fert. Never is an realistic diagnosis and remediation plan concocted.

We have schools that are often taught by people with little education or instructor training but they have hands on experience and got in through a network.

I look at this and other forums, and listen to phone calls from ISA CAs, asking questions about tree care yet they have not done the simplest tests. They do not own a soil auger, a hand-lens, a pH meter or have the knowledge of how to go about gathering information.

We can all talk about trees are good but when most tree companies do not walk the talk how is it that we ever expect the industry to be looked upon at the same level as engineers, doctors, architects or any other profession.

Perhaps the answer is to seperate yourself at the individual level rather than worrying about ISA doing it for you.
 
"We can all talk about trees are good but when most tree companies do not walk the talk how is it that we ever expect the industry to be looked upon at the same level as engineers, doctors, architects or any other profession."

Great post! Companies large and small, yes.

"Perhaps the answer is to seperate yourself at the individual level rather than worrying about ISA doing it for you."

Amen and Glory Hallelujah! Kevin's got great ideas about using media in his market, and in the end it boils down to how we act in our own markets. I believe orgs can do good, but it is ultimately on the individual to stay on top of this.
 

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