When speaking with some from DMM, it was quite clear to me that they value reliability topmost. There are certain designs of products they refuse to adopt because of the inherent weaknesses.
Which of you has a flawless tree career? Undoubtedly you want to be remembered for how you handled a mistake, and seen for how you prevented it going forward.
The support for DMM isn’t selfishly motivated. Most of us are just happy to see a company bear the enormous expense in their commitment to customers. If you’ve used their products for any length of time, your honest evaluation would be that they make friggin bombproof gear. I’ve seen their blocks with 10 years in the field perform the same as a brand new one.
So many of us gripe about companies only chasing profits. A company with this good of a reputation could pass the blame for this failure, and a lot of people would trust them. However, DMM chose the costly route of doing the right thing, and some of us support that.
If some of you think an organization has to be perfect to have your trust, consider what that stance would do for your business if your clients adopt it.