Questions about survival of White Oak with hypoxylon

[Zacchaeus]

Tree work is expensive. Was it proposed and explained as to the benefit of doing the testing? Given the rest of your post, I doubt it. Selling begins with understanding the value proposition for the specific client. In this case, what is it about this tree that creates a willingness to spend any amount of money on doing something other than removing it? When you have that then you can start to discuss services in context of how they'll serve that desire. Testing, whether it be tomography, resistograph, plant tissue analysis, etc…, can then be presented in terms that will make sense to the client. But if it's just thrown at them with a price they're not likely to spend the money. That's relying on them to already understand the value of it.

Unfortunately when the company is booked up like yours then it tends to cause true selling to go out the window. Bad move. I feel your pain…

Well said sir. I don't know if it was explained well or not, but I agree with all points you mention, especially "But if it's just thrown at them with a price they're not likely to spend the money. That's relying on them to already understand the value of it."

 

[treehumper]

TH, maybe you have done so, but let organizers at TCI or ISA Chapters know about what you want to see at the conferences/tradeshows. I've done several mycological talks for practitioners for ISA chapters (Western, New England, Prairie, Pacific Northwest, etc.) and state organizations (NH, MA, ME). I'm at Expo this year (and the last several), but I don't think they've asked for that specifically. And its not just me, my colleague Jessie Glaeser (supervisor of the Center for Forest Mycology in Madison, WI) has been out there on the stump for wood decay quite a bit too. Sounds like MrTree could handle the assignment as well. George Hudler (Cornell Univ, perhaps recently retired) gives intro myco talks and I think he spoke right before me at Expo last year. I tend to lose track. Still, let folks know what you want to see! There is expertise out there.

@Mark Chisholm can you pass this on to the NJ chapter and see if they can put it on the roster for next year!?

 

[JD3000]

Anybody know a good downloadable source for decay identification?
I have the small Luley book and have looked at the larger books but $$$$$$

 

[mrtree]

treerot.com

 

[JD3000]

Excellent, thanks