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Grind it and color it and you have something to sell. To me chips from chipper, un colored, look free and is not what I consider "mulch".
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Brain washed! its the exact opposite of what you say.
Organic matter in the chippings/mulch is of more value than the coloured stuff.
Wrapping on the present or the gift itself.
A skiff of colour or the chipping/organic matter.
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Don't know that it is "more" valuable, sounds like a pretty hard sell to me. The colored grindings are what people like here and when it is all said and "done", they compose just like chips and return nutrients to the earth. I agree it is about looks but there is also a little function in that choice as well.
One advantage about the grinding is that it stays in place. Because of the longer shape and fibrous structure the pieces bind together and don't move around much in the rain or wind. The chips float away and move everywhere. Don't even try to put chips on a hill.
The wood processor that I took my debris to had a huge mountain of grindings that would be in various modes of decomposition as they sold it for potting soil. It always had a smoldering fire going somewhere. In reality decomposing is a fire, just a real slow burn right?
The other popular cover here is pine straw. They like the looks but I imagine it adds to the acidity of the soil. In Oregon where I grew up it was bark dust.
P.S. There is a small portable grinder/color-er that is available, I forgot who sells it, very costly but I would imagine with the right operation you could set that up and sell your stuff.
Also, you want to see "brain washed" go to Harods department store on London and watch women buy shoes and purses. Good luck telling them a purse from Target is "just as good".