</font><blockquote><font class="small">In reply to:</font><hr />
Whatever the cost, it's wasted since 98% of the people out there STILL do not know what an Arborist is....
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I am inclined to agree the ISA could do more to promote the profession, the organization, and the certification program, but we as arborists must bear some responsibility for that, as well. Until they are shopping for tree work, most people don't tune in to ads about tree care, so when we get a chance to talk to them, we need to do our part to separate ourselves from teh competition.
I have a magnetic sign and a yard sign with my name and "ISA Certified Arborist" on it. I have a tag line on all my consultation forms and invoices that tells people the ISA web address. I tell my clients they are getting a certified arborist in their trees, and not just one who shows up to sell the job, and explain what theat means when they'll listen. I spend time in gardening discussions and every time I post an answer to a question (usually tree-related) my sig line includes the ISA links. I tell people to visit the consumer info links at the ISA site to educate themselves before calling for bids so they can recognize BS when an unqualified or unethical arborist feeds it to them (say what you will about the money machine, I haven't seen many disputes about the accuracy of the info they offer).
Instead of saying, "I do all this, now what is the ISA gonna do for me?" I try to think of new ways to help the ISA get the word out. If I don't get a job but I educate a consumer to hire someone else who is performing proper tree care, I consider that a partial victory.
It's been said here and elsewhere many times that we are a young profession in the public's eyes. The ISA can only do so much to open those eyes, and we all help each other when we do our share.
Keith