Hi All,
Mike Dunn spoke highly of the TreeBuzz community and recommended that I sign up for an account here.
I started developing Talking2Trees about a year ago after starting the company with assistance from the NC Forest Service and Urban Forest Council. V1.0 of the App was launched on November 6th 2012, a few days before TCIA Baltimore trade show. As part of my contract with the State, I primarily focus on serving NC communities that can not afford the tools currently available (time or $$ wise) to either begin collecting or to manage their trees. Consulting arborists and municipal foresters in NC have helped me focus the product for an NC market.
That said, There has been tremendous interest in the App for uses other than municipal, such as private land holders (colleges, HOA’s, golf courses etc...) and smaller, perhaps one-off, projects. I understand why this is the case, and I want to make sure that any future development is in line with your expectations.
To help alleviate any current confusion, and in the interest of transparency, I’d like to offer the following:
The marketing side of my website is not up to par - It’s been an issue with me for a while now. The majority of my funding has been directed towards developing the iPad App and the Cloud database. However, I began approaching website design houses here in Greensboro last week to begin talking about changing/updating.
Currently the software is an all-in sort of package. Every user receives the same thing - access to the iPad app for tree inventory collection, including tree histories, cloud syncing, and data management on the website including data exports to .CSV. The only existing “control” is through the number of tree records purchased, or the time frame agreed upon with each client.
Beta testing was conducted mostly within NC with consulting arborists and municipal foresters - not a large group, but focused here as NC communities were my first identified clients.
Recent development is focused on adding features that cities have expressed interest in, such as maintenance scheduling and recording maintenance tasks in the field.
Mike has echoed my own desire to build features that will satisfy consulting arborists as well - such as report creation or online live data filtering and shareable maps. BUT, before development moves too far along with this, I’d like to gain your insights as well (please see below).
Although my municipal clients appear to enjoy current pricing so far, I agree with Rick that “Flexible Pricing” doesn’t work for consulting arborists. Every startup company that creates a new product in an existing industry must deal with pricing issues related to type of client/account holder and “regionality” - both in the business planning phase, and post launch. Talking2Trees is no different in this regard.
I would like your help, if you’re interested, in pricing Talking2Trees for TreeBuzz consulting arborists. To help me build on what Mike has already expressed over the phone, what does an inventory collection app for the iPad need to do well? What features are currently missing from Talking2Trees? What needs clarification on the website or otherwise? What works/what doesn’t work?
Any input you can offer is greatly appreciated!
Thank you for your time,
Shawn Gagne